Can Email Marketing Help Your Business Grow?

admin/ February 4, 2019/ BLOG/ 0 comments

email marketing _qalabtech

Can Email Marketing Help Your Business Grow?

Email marketing providers will argue for the effectiveness of this strategy. Social media marketers will tell you that email marketing is dead. Paid search will, of course, angle for PPC marketing. So is email marketing still a viable digital marketing method?

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Some interesting Email Marketing Statistics:

  • Three-fourths of companies surveyed think that email marketing offers “excellent to good” return on investment (Econsultancy, 2016).
  • 86% of customers want to receive promotional emails from companies they do business with at least monthly (Statista).
  • Email is 40x more effective at obtaining new customers than Twitter or Facebook (McKinsey).
  • 72% of consumers surveyed prefer to receive promotional content via email compared to 17% who prefer social media (Marketing Sherpa).
  • According to 254 SBM Retail Professionals on the best digital tactics that drive customer acquisition, 81% of respondents reported email marketing as the best for acquisition and 80% reported email marketing as best for customer retention (WBR Digital & Emarsys).

7 Benefits of Email Marketing, that can grow your business.

How many times do you check your email in a given day? If you are like many folks, the answer is in the double digits. Over 205 billion emails are sent around the world daily, and that number is expected to grow at an annual rate of three per cent.
This presents an excellent opportunity to reach your customers! After all, who doesn’t like to receive an email campaign with a special offer from their favourite store or pizza shop?
There are a number of benefits to using email marketing as a part of your overall digital marketing strategy. Here are some of the big ones:

  1. It is inexpensive.
  2. Email conversion rates are higher than search and social combined. (Source: Smart Insights)
  3. Emails are easy to put together, so you don’t need a marketing team to get the job done. And your emails can look great in full view or mobile. Email services, providers allow you to choose from a number of great responsive templates and styles to fit your brand.
  4. You can reach customers in a more personal way by segmenting your email list to target customers by their specific interests.
  5. By sending emails, you are reaching out to consumers using their preferred method of business communication.
  6. Email marketing is flexible. Whether you want to send out promotions, coupons, surveys, free content, or other messages, you have the flexibility to do so without a great deal of time or effort.
  7. You are targeting a receptive audience. Since businesses can only send emails to consumers who have signed up to receive emails, you know that there is already interest in your brand.

So can Email Marketing help your business grow?
Yes, it can invest in this strategy and you can touch great heights in your business and generate more leads and conversions, which are relevant.

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